
About Us
Cowfish has emerged as a dominant force in Malta's advertising landscape, driven by our unwavering commitment to revolutionize how brands connect with their audiences.

Our
Approach
1.
Consumers spend 70% of their waking hours outside their homes, with 85% confirming that out-of-home advertising directly influences their purchasing decisions. (source)
2.
We built Cowfish on 4 powerful insights:
Nearly half of consumers (46%) say they’ve searched for a brand or product online after seeing an OOH ad. (source)
3.
Out-of-home campaigns have an average 12 seconds of total attention span, which is nearly 50% more than the average of any high-attention platform. (source)
4.
Brands Using Cross-Channel Marketing Achieve 89% Customer Retention Rates (source)
The Cowfish Advantage
As Malta's premier advertising solution provider, we eliminate the complexity that typically plagues the advertising process:
Complete
Solutions
Zero
Headaches
One
Partner

Our
Commitment
At Cowfish, we are your committed strategic partners invested in your success. Our team works tirelessly to ensure your brand doesn't just reach audiences—it resonates with them, leaving a lasting effect.

Our
Founders
Cowfish was founded by Daniel Abela and Claire Cassar, whose complementary expertise and shared vision have been the driving force behind our success.
Daniel brings strategic business acumen and deep industry knowledge, while Claire contributes and client relationship excellence and harnesses technology for scalable growth.
Together, they've built Cowfish on the foundation of innovation, client focus, and measurable results—values that continue to guide our company today.
Our
Founders
Our
Founders
Cowfish was founded by Daniel Abela and Claire Cassar, whose complementary expertise and shared vision have been the driving force behind our success.
Daniel brings strategic business acumen and deep industry knowledge, while Claire contributes and client relationship excellence and harnesses technology for scalable growth.
Together, they've built Cowfish on the foundation of innovation, client focus, and measurable results—values that continue to guide our company today.


Our
Team

Desiree
Admin & Operations
Des leads our Operations department with precision and foresight, ensuring seamless execution of every campaign and keeping tabs of our KPIs

Paul
Sales & Logistics
Paul drives our Sales & Logistics efforts, combining relationship-building expertise with flawless delivery coordination with our partners, to exceed client expectations.

Valentino
Sales and Marketing
Valentino spearheads our Sales & Marketing initiatives, leveraging creative strategy and market insights to support our clients in developing campaigns that truly resonate and return ROI.

Izan
Marketing Intern
Izan brings fresh perspective and energy as our Marketing Intern, supporting our innovative approaches and learning the industry from Malta's advertising leaders.